SWS Wine

1st team: Korean wine market

The Korean wine market is still in its early stage of development. Although the wine business has evolved over the last two decades since the market liberalization in early 1990’s, wine is still considered a luxury good among the general public and is largely consumed by a limited population of young professionals and affluent elderly consumers.

After peaking in 2008 at $157 million, Korea’s wine imports declined sharply down to $112 million in 2009 due to the international financial crisis that started at the end of 2008. However, the Korean wine market has rebounded quickly and continued an outstanding recovery since 2011. South Korea’s wine imports from all countries totaled $177 million in 2014. Marketers in general agree that the Korean wine market should eventually grow to a size comparable to other developed markets. It’s means that the Korean wine market is still in its early stage of development.

Although the wine business has evolved over the last two decades since the market liberalization in early 1990’s, wine is still considered a luxury good among the general public and is largely consumed by a limited population of young professionals and affluent elderly consumers.

Many Koreans, both wine opinion leaders and regular consumers, harbor the perception that old world European countries are the source of the best quality wine in the world. In particular, France has remained the leading supplier of wine to Korea over the years. Total imports from France amounted to $55.5 million in 2014. The Korea-EU Free Trade Agreement, which was implemented on July 1, 2011, eliminated the 15 percent import duty on French wine.

HWS (15C Park Bos Plan, 33750 BEYCHAC & CAILLAU – France) 

SWS is the branch office in Korea of the HWS. HWS is the global wine company which own a significant vineyard base, first class winemaking facilities and cellars, giving control from grape to bottle. Since its creation in 2008, the HWS group now occupies a growing position in French and export markets, via its network of subsidiaries. There are 10 branch office in the world and one of them is SWS. The head office, HWS is in France.

SWS

SWS, which is created on 15 September 2013, imports and markets a distinguished portfolio of hand selected brands representing major wine region of France and its most iconic specialty spirits. They offer several tasting events of wine and help become an expert through the master classes. It is located in CJ Nine Park, 24-6 Munbae-Dong, Yongsan-Gu, Seoul, Korea.

Distinctive Features

From Now on I’d like to introduce very distinctive features of SWS company. I picked four unique features from many. First of all, It is shown from their motto, which is From our grape to your glass. As Yejin mentioned, they have head quarter in France moreover, they have their own vineyard. so, they buy directly from the wine maker so that they can cut out the wholesale price. Because of this, they can have very high cost-effectiveness.

Secondly, they provide wine storage service. They have warehouse in their company, which is kept in the best condition all year around for wine. they not only storage customer’s wine but also check their stock and manage wine condition.

 Thirdly, they hold lots of events and tasting. they invite wine maker from France to introduce their wine to public and experts, Also regularly, they invite sommelier, wine journalist, hotel manager, bar owner to discuss their wine quality and to get advice from them. moreover, they post their surprise event such as photo contest on SNS. Like this SWS try to help us discover new wines through those kinds of efforts.

Last but not least, they have their own bar called “Le Moulin” in 경리단길 Itaewon. They open this bar last year so that they can listen customer’s feedback closely. Through this bar, they are gathering all the information of the wine for managing their stock and adjust wine list.  

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2nd team:
We had a presentation about Nestle, an European company who provides food and beverage.

First, we will introduce the history of Nestle and the reasons for success. and then we’ll show you how many products Nestle sells. and the last section we will let you know how can you get a job or get an internship at Nestle.

Nestle was established in 1866 in Vevey, Switzerland by Henri Nestle. And then Nestle was merged with Anglo-Swiss Condensed Milk Company in 1905. During World WarⅠ, Nestle had good chance to grow. In 1933, Nestle released world’s first melting coffee, which is very famous today, Nescafe. In the 70’s, Nestle also had a crisis because of Oil crisis. By restructuring and strategic Merger, Nestle could improve their financial condition.

We try to find reason why nestle still exist with great influence.

First, CSR. CSR means corporate social responsibility. When there were good harvest of coffee beans in Brazil, the price of beans went down. Therefore brazilian government asked to Nestle to develop a product using coffee beans.

the second reason for success, localization strategy.

And then we presented products produced in Nestle. In Nestle, there are 800 corporate brands. we explained only 6 corporate brand of Nestle.

Nescafe, Nesqiuck, Kitkat, Nestle professional, Purina and Purelife.

With simple explanation and history about each corporate brand, arranged the products.

Lastly, Neste's intership sistem.

After Nestle receives your application, the human resources department and

department heads will analyze your CV and background to measure your match

against the role profile. You’ll then be contacted by recruitment team. Nestle will use competency based interviewing techniques that will draw on your experiences and real examples from your professional life. a pay/salary review arrangement of a salary scale.Nestle’s induction programm vary from market to market. However, they all include a welcome to your department, an overview of our business and an introduction to your function and role objectives.